December 27, 2018
The Most Important Word in Your Copy
The single biggest persuasive word in the English Language? “You.” Yep. We’re a self-centered, self serving bunch of egocentrics, us humans. It’s all about us. Except when it’s about you. Let me explain. One of the most often quoted marketing principles, based on an alleged study from Yale university is that the word “you” is the most powerful […]
